1. Food products I (e.g. meat, milk and dairy products, pet food)
2. Food products II - (snacks, confectionery and deserts)
3. Non-Food products (FMCG - e.g. apparel, footwear, accessories, household supplies & care, beauty products)
4. Alcoholic beverages - Beers & Wines
5. Alcoholic beverages - Spirits
6. Non-alcoholic beverages (e.g. mineral water, coffee, tea, carbonated and non-carbonated)
7. Durables (e.g. automobiles, electronics, household furnishing& appliances, computers)
8. Retail (e.g. fast food, restaurants, stores, supermarkets, retail chains, automotive retail, etc.)
9. Financial services (e.g. home banking, insurance, loans, mortgage, mutual funds, traveler’s checks, etc.)
10. Media & Entertainment (e.g. TV stations, magazines, newspapers, plays, museums, music organizations, concert series, cultural festivals, theater festivals)
11. Non-profit/ Pro-Bono, Public service campaigns (advertising of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group advertising)
12. Corporate Reputation, Image & Identity (includes sponsorships, corporate image and identity; advertising to promote corporations, not exclusively their products/services)
13. Telecommunications Voice offers (e.g. mobile and fix, mobile phones, pre paid, etc)
14. Telecommunications Internet & Data (e.g. internet providers, high speed internet providers, offers, data packages etc)
15. Pharmaceuticals (medicines, vitamins, OTC’s, dental, first-aid products and device)
16. Others (e.g. luxury goods and services, software, real estate, transportation, travel & tourism)
    
    + special categories:
    
    
17. David vs. Goliath - this is a category for tiny, new or emerging brands making inroads against big, well-established leaders and/or for established small brands taking on “sleeping giants”. The brand cannot be a sub-brand of a larger company. Entrants must detail the business challenge, the competitive landscape and how their business succeeded despite the odds – cannot compete for Grand EFFIE.
18. Renaissance - this is a category for rebirth campaigns; campaigns that succeeded in renewing an older brand, reversing a declining brand or re-staging a brand to reach new audiences and contemporize its relevance in the category or marketplace. To enter a brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales – cannot compete for Grand EFFIE.
19. New Product or Service introductions
    Any communications effort used to introduce a new brand.
    Excluded from this category are the following:
    • Any variation of an existing product/service which shares the same brand name with an existing brand;
    • A brand that has history on the market
    • Extension of an existing brand with a sub-brand within the same category or a new one.
20. Sustained Success - at least 3 years of sustained success; submitted campaigns must have a common objective in both strategy and creative executions, with a continuation of core implementation elements, i.e. spokesperson, song, theme, tagline, etc. that demonstrate effectiveness over time; results must date back to January 2007 and must include the current year results – 2009. For this Special Category a different form of brief of Effectiveness shall be filled in. This category honors brands that had an exceptional performance over 3 years in a row.
    Entries in this category cannot compete for Grand EFFIE.

Download the Effie 2010 Entry Kit from here
Download the entry forms for Effie 2010 Brief of Effectiveness from here
Download the entry forms for Effie 2010 Brief of Sustained Success from here