home > effie winners 2007
The EFFIE Awards nominated the best campaigns of the past year. Congratulations to the 2007 EFFIE Winners!
 Alcoholic beverages
Finalists:
Campaign: Timisoreana 2L Introduction
Brand: Timisoreana
Subscribed by Ursus Breweries
Campaign: Equity campaign 2006
Brand: Bergenbier
Subscribed by Leo Burnett & Target
Campaign: Home Marketer Defense Plan
Brand: Timisoreana
Subscribed by Ursus Breweries
Campaign: New q-pack shape for smart guys
Brand: Bergenbier
Subscribed by Leo Burnett & Target
Campaign: Gentlemen
Brand: Zaraza 3 stars
Subscribed by Next Advertising si CAP
Winners:
Bronze EFFIE - Campaign: Timisoreana 2L Introduction
Brand: Timisoreana
Subscribed by Ursus Breweries
Silver EFFIE - Campaign: Gentlemen
Brand: Zaraza 3 stars
Subscribed by Next Advertising si CAP
Gold EFFIE - Campaign: Equity campaign 2006
Brand: Bergenbier
Subscribed by Leo Burnett & Target
Gold EFFIE - Campaign: New q-pack shape for smart guys
Brand: Bergenbier
Subscribed by Leo Burnett & Target
David vs. Goliath
Finalists:
Campaign: The Guide
Brand: Banca Romaneasca
Subscribed by Graffiti BBDO
Campaign: Crying
Brand: Dorato
Subscribed by BV McCann Erickson
Winner:
Gold EFFIE - Campaign: The Guide
Brand: Banca Romaneasca
Subscribed by Graffiti BBDO
Durables
Finalist:
Campaign: More space, more possibilities
Brand: Logan
Subscribed by Graffiti BBDO
Winner:
Bronze EFFIE: Campaign: More space, more possibilities
Brand: Logan
Subscribed by Graffiti BBDO
Financial services
Finalists:
Campaign: The fairy-man
Brand: Banca Transilvania
Subscribed by Next Advertising si CAP
Campaign: The loan for anything
Brand: HVB Tiriac Bank
Subscribed by Headvertising
Campaign: A house for everyone
Brand: OTP Bank
Subscribed by Brandstalk
Winners:
Silver EFFIE - Campaign: The fairy-man
Brand: Banca Transilvania
Subscribed by Next Advertising si CAP
Gold EFFIE - Campaign: The loan for anything
Brand: HVB Tiriac Bank
Subscribed by Headvertising
Food products 1
Finalists:
Campaign: Thank you for the food, mom!
Brand: Traditii
Subscribed by Graffiti BBDO
Campaign: Cook to seduce
Brand: Monte Banato
Subscribed by GMP
Campaign: If you don't have time to cook
Brand: Alpinia
Subscribed by Leo Burnett & Target
Campaign: Salonta
Brand: Salonta
Subscribed by Next Advertising si CAP
Campaign: Never stops growing!
Brand: Grania
Subscribed by Headvertising
Winners:
Bronze EFFIE - Campaign: Never stops growing!
Brand: Grania
Subscribed by Headvertising
Silver EFFIE - Campaign: Cook to seduce
Brand: Monte Banato
Subscribed by GMP
Gold EFFIE - Campaign: Salonta
Brand: Salonta
Subscribed by Next Advertising si CAP
Food products 2
Finalists:
Campaign: Magic Town
Brand: Heidi
Subscribed by Bridge Communication
Campaign: Good luck with Joe
Brand: Joe
Subscribed by Leo Burnett & Target
Campaign: The Race
Brand: Juicy Fruit
Subscribed by Graffiti BBDO
Winner:
Bronze EFFIE - Campaign: Good luck with Joe
Brand: Joe
Subscribed by Leo Burnett & Target
Image, social, nonprofit
Finalists:
Campaign: 1 in 8 women
Brand: AVON Breast Cancer Crusade
Subscribed by Starcom Media
Campaign: Gabriel has a solution for Rosia Montana
Brand: Gabriel Rosia Montana
Subscribed by GMP
Winner:
Gold EFFIE - Campaign: Gabriel has a solution for Rosia Montana
Brand: Gabriel Rosia Montana
Subscribed by GMP
Media & entertainment
Finalists:
Campaign: Smaller but handier
Brand: Gazeta Sporturilor
Subscribed by Headvertising
Winner:
Gold EFFIE: Campaign: Smaller but handier
Brand: Gazeta Sporturilor
Subscribed by Headvertising
New product or service introduction
Finalists:
Campaign: When are you Dolce?
Brand: Dolce
Subscribed by Headvertising
Campaign: Karl's Saga
Brand: Lowenbrau
Subscribed by BV McCann Erickson
Campaign: The Astronaut
Brand: Cardinali
Subscribed by Graffiti BBDO
Winners:
Bronze EFFIE - Campaign: When are you Dolce?
Brand: Dolce
Subscribed by Headvertising
Silver EFFIE – Campaign: Karl's Saga
Brand: Lowenbrau
Subscribed by BV McCann Erickson
Non food
Finalists:
Campaign: Super Mums
Brand: Tide
Subscribed by Leo Burnett & Target
Campaign: Dero white
Brand: Dero Surf
Subscribed by Punct Advertising
Campaign: Sleeping
Brand: Foton
Subscribed by BV McCann Erickson
Winners:
Silver EFFIE - Campaign: Dero white
Brand: Dero Surf
Subscribed by Punct Advertising
Silver EFFIE - Campaign: Sleeping
Brand: Foton
Subscribed by BV McCann Erickson
Gold EFFIE - Campaign: Super Mums
Brand: Tide
Subscribed by Leo Burnett & Target
Others
Finalists:
Campaign: Cooked chicken doesn’t harm
Brand: UCPR
Subscribed by GMP
Winner:
Gold EFFIE - Campaign: Cooked chicken doesn’t harm
Brand: UCPR
Subscribed by GMP
Pharmaceuticals
Finalists:
Campaign: Same Before And After
Brand: Fiobilin
Subscribed by Propaganda
Campaign: It's What's Inside That Matters Most
Brand: Ozone
Subscribed by Ogilvy One
Winners:
Silver EFFIE - Campaign: Same Before And After
Brand: Fiobilin
Subscribed by Propaganda
Silver EFFIE - Campaign: It's What's Inside That Matters Most
Brand: Ozone
Subscribed by Ogilvy One
Promotions FMCG food
Finalists:
Campaign: To whom would you give 3 cars
Brand: Golden Brau
Subscribed by Grey Worldwide
Campaign: Timisoreana national promotion 2006
Brand: Timisoreana
Subscribed by Ursus Breweries
Campaign: Gather 100 euro in caps and win it instantly
Brand: Bucegi
Subscribed by Sister
Campaign: Promotions are won by the wrong people
Brand: Sprite
Subscribed by BV McCann Erickson
Winners:
Bronze EFFIE - Campaign: Timisoreana national promotion 2006
Brand: Timisoreana
Subscribed by Ursus Breweries
Silver EFFIE – Campaign: To whom would you give 3 cars
Brand: Golden Brau
Subscribed by Grey Worldwide
Silver EFFIE - Campaign: Gather 100 euro in caps and win it instantly
Brand: Bucegi
Subscribed by Sister
Silver EFFIE - Campaign: Promotions are won by the wrong people
Brand: Sprite
Subscribed by BV McCann Erickson
Promotions FMCG non food
Finalists:
Campaign: Dero summer edition
Brand: Dero Surf
Subscribed by Engines Servicii de Comunicare
Campaign: The towels invasion
Brand: Coccolino
Subscribed by GMP
Campaign: Rexona for men
Brand: Supporters League
Subscribed by Lowe & Partners
Winners:
Gold EFFIE – Campaign: The towels invasion
Brand: Coccolino
Subscribed by GMP
Gold EFFIE - Campaign: Dero summer edition
Brand: Dero Surf
Subscribed by Engines Servicii de Comunicare
Promotions non-FMCG product
Finalists:
Campaign: 6 years warranty
Brand: Toyota Corolla
Subscribed by Saatchi & Saatchi
Campaign: Supermarket habits
Brand: Renault
Subscribed by Publicis
Campaign: Good Reasons
Brand: Mercedes – Benz
Subscribed by Headvertising
Winner:
Bronze EFFIE - Campaign: Supermarket habits
Brand: Renault
Subscribed by Publicis
Promotions non-FMCG services
Finalists:
Campaign: The Bribe or the radio?
Brand: Radio Guerrilla
Subscribed by Propaganda
Campaign: Revolution
Brand: Cosmote
Subscribed by Cohn & Jansen | Ashley & Holmes
Campaign: No small print
Brand: Vodafone
Subscribed by BV McCann Erickson
Winners:
Bronze EFFIE – Campaign: Revolution
Brand: Cosmote
Subscribed by Cohn & Jansen | Ashley & Holmes
Bronze EFFIE – Campaign: No small print
Brand: Vodafone
Subscribed by BV McCann Erickson
Gold EFFIE - Campaign: The Bribe or the radio?
Brand: Radio Guerrilla
Subscribed by Propaganda
Rennaissance
Finalists:
Campaign: Twins
Brand: TVR 2
Subscribed by Headvertising
Campaign: Aim High
Brand: Arctic
Subscribed by Loco Branding & Communication
Campaign: Evolution
Brand: Ursus
Subscribed by Publicis
Winner:
Bronze EFFIE - Campaign: Evolution
Brand: Ursus
Subscribed by Publicis
Retail
Finalist:
Campaign: Pay on your salary day
Brand: Fill & Go
Subscribed by Odyssey Communication
Winner:
Bronze EFFIE - Campaign: Pay on your salary day
Brand: Fill & Go
Subscribed by Odyssey Communication
Telecommunications
Finalists:
Campaign: anywhere.net
Brand: Vodafone
Subscribed by BV McCann Erickson
Campaign: Alone
Brand: Cosmote
Subscribed by Cohn & Jansen | Ashley & Holmes
Campaign: Coverage
Brand: Cosmote
Subscribed by Cohn & Jansen | Ashley & Holmes
Winners:
Silver EFFIE – Campaign: Alone
Brand: Cosmote
Subscribed by Cohn & Jansen | Ashley & Holmes
Gold EFFIE - Campaign: Coverage
Brand: Cosmote
Subscribed by Cohn & Jansen | Ashley & Holmes
Grand EFFIE
Finalists:
Campaign: The Guide
Brand: Banca Romaneasca
Subscribed by Graffiti BBDO
Campaign: Salonta
Brand: Salonta
Subscribed by Next Advertising si CAP
Campaign: Smaller but handier
Brand: Gazeta Sporturilor
Subscribed by Headvertising
Winner:
Grand EFFIE - Campaign: Smaller but handier
Brand: Gazeta Sporturilor
Subscribed by Headvertising
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