2014
Gold
Brand: Ursus Cooler
Company: Ursus Breweries
Entrant Agency: Graffiti BBDO
Second Agency: Kubis Interactive
Third Agency: Gavrilă & Asociații
Media Agency: Media Investment
Silver
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media
Bronze
Campaign: Entering Top 3 beer brands in Romania
Client: Ursus Breweries
Brand: Ciucaș
Entrant Agency: GMP Advertising
Other finalists
Bergenbier Fresh
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media
Bronze
Client: Unilever South East Central Europe
Brand: Magnum Gold
Entrant Agency: Wunderman România
Media Agency: Mindshare Media
Other finalists
Coke Tweets
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: McCann Erickson
Live Radio Vending Machine
Client: Strauss România
Brand: Doncafé
Entrant Agency: McCann Erickson
Second Agency: MRM Worldwide România
Media Agency: Universal McCann
Live up the summer - Hit the road only with Pepsi
Client: PepsiCo România
Brand: Pepsi
Entrant Agency: GolinHarris
Second Agency: Graffiti BBDO
Gold
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group
Silver
Client: Opel Southeast Europe LLC – Romania Office
Brand: Opel
Entrant Agency: Geometry Global România
Bronze
Client: Mondelez International
Brand: Tassimo
Entrant Agency: Cohn & Jansen JWT
Media Agency: Starcom MediaVest Group
Client: Samsung Electronics România
Brand: Samsung
Entrant Agency: Starcom MediaVest Group & Digital Star
Other finalists
Dacia Stories
Client: Dacia România
Brand: Dacia
Entrant Agency: Graffiti BBDO
Second Agency: Publicis Conseil Paris
Media Agency: OMD
24H
Client: Opel Southeast Europe LLC – Romania Office
Brand: Opel
Entrant Agency: Geometry Global România
Gold
Client: BRD
Brand: BRD Groupe Société Générale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Silver
Client: BCR
Brand: BCR
Entrant Agency: Next Advertising
Media Agency: MEC Media Agency
Bronze
Client: Provident Financial România
Brand: Provident
Entrant Agency: Jazz
Media Agency: Initiative Media
Client: Bancpost
Brand: Bancpost
Entrant Agency: Lowe & Partners
Media Agency: Media Investment
Other finalists
Stan Pățitu
Client: Gothaer Asigurări Reasigurări
Brand: Gothaer
Entrant Agency: Lowe & Partners
Second Agency: Golin Harris
Media Agency: BPN
The real value of Joy
Client: Volksbank România
Brand: Volksbank
Entrant Agency: BBDO Group
Media Agency: Media Direction
Gold
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler
Silver
Client: OMV Petrom
Brand: Petrom
Entrant Agency: Graffiti BBDO
Second Agency: Graffiti PR
Third Agency: Webstyler
Media Agency: Optimedia
Bronze
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Erickson
Other finalists
Today you won't be abused
Client: Sensiblu Foundation
Brand: Sensiblu Foundation
Entrant Agency: Geometry Global România
Silver
Client: Merck Sharp & Dohme România
Brand: Nuvaring
Entrant Agency: Lowe Medic One
Second Agency: Senior Hyper
Third Agency: Mobile Works
Media Agency: Brand Programming Network
Bronze
Client: Secom
Brand: Alive!
Entrant Agency: Graffiti BBDO
Media Agency: MEC
Other finalists
The glucometer that fits your lifestyle
Client: Roche România
Brand: Accu-Check
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Third Agency: The Practice
Media Agency: Starcom MediaVest
Bronze
Client: Unilever
Brand: Dero
Entrant Agency: Mindshare Media
Second Agency: Engines
Third Agency: Image PR
Other finalists
The Romanian Traditional Dish
Client: Procter & Gamble România
Brand: Fairy
Entrant Agency: Starcom MediaVest Group
Second Agency: Leo Burnett&Target, The Geeks, Graffiti PR
Third Agency: New View
Media Agency: Mediacom
Gold
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler
Silver
Client: ActorieDeFilm
Brand: Love Building
Entrant Agency: Papaya Advertising
Silver
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: UM România
Second Agency: McCann Bucharest
Third Agency: MRM WorldWide
Gold
Client: tocmai.ro
Brand: tocmai.ro
Entrant Agency: Lowe & Partners
Second Agency: GolinHarris Bucharest
Media Agency: Initiative Media
Silver
Client: Allegro Group România
Brand: Mercador.ro
Entrant Agency: The Geeks
Media Agency: Optimum Media Direction Plan & Buy SRL
Other finalists
Big Plans
Client: British American Tobacco România
Brand: Pall Mall
Entrant Agency: Geometry Global România
MyBRD Mobile App
Client: BRD
Brand: BRD Groupe Société Générale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Third Agency: Breeze Mobile
Silver
Client: Hame România
Brand: Antrefrig
Entrant Agencies: Graffiti BBDO
& Kaleidscope Proximity
Media Agency: Media Planning Group România
Client: Albalact
Brand: Rarăul MBS
Entrant Agency: Graffiti BBDO
Second Agency: Mercury 360
Media Agency: Next
Bronze
Client: Unilever
Brand: Delikat
Entrant Agency: Friends Advertising
Second Agencies: Senior Hyperactive, Lowe Varșovia
Third Agency: Syscom Digital
Media Agency: Mindshare Media
Other finalists
MEDA. All that is tastier in meat
Client: MEDA Prod ’98
Brand: Meda
Entrant Agency: Propaganda
Media Agency: Optimedia
Cooking Show
Client: Nestlé România
Brand: Maggi Secretul Gustului
Entrant Agency: Publicis Bucharest
Media Agency: Zenith Media
Unisol the Autumn Olympics
Client: Bunge România
Brand: Unisol
Entrant Agency: Cohn & Jansen JWT
Media Agency: Zenith Media
Silver
Client: Procter & Gamble România
Brand: Oral-B
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Gold
Client: Mega Image
Brand: Mega Image
Entrant Agency: McCann Erickson
Media Agency: United Media
Bronze
Client: eMAG
Brand: eMAG
Entrant Agency: Geometry Global România
Second Agency: OMD
Other finalists
Everything you can plug in
Client: Carrefour România
Brand: Carrefour Hypermarket
Entrant Agency: Publicis Bucharest
Media Agency: Zenith Media
KFC - Win a garlic sauce in New York
Client: KFC România
Brand: KFC România
Entrant Agency: McCann Erickson
Media Agency: Universal McCann
Silver
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România
Bronze
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România
Other finalists
Compliments
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România
Silver
Client: Unilever
Brand: Coccolino
Entrant Agency: Mindshare Media
Second Agency: Friends Advertising
Gold
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann
Silver
Client: PepsiCo România
Brand: Lay’s
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD
Bronze
Client: PepsiCo România
Brand: Lay’s
Entrant Agency: Jazz
Second Agency: Graffiti BBDO
Media Agency: MediaCom
Gold
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Media Agency: Universal McCann
Silver
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: Cohn & Jansen JWT
Media Agency: Media Investment
Gold
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România
Grand Effie
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România