2022
Grand Effie
Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows
Silver
Ardealul - Women with Fainosag
Brand: Ardealul
Client: Orkla Foods SA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: Griffin Advertising | FRONT LINE MARKETING | MMS COMMUNICATIONS ROMANIA SRL
Gold
Kinder Halloween
Brand: Ferrero
Client: Ferrero Romania
Lead Agency: Publicis
Contributing Companies: MSL The Practice | STARCOM
Silver
To wash or not wash my hair?
Brand: Head & Shoulders
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom
Bronze
Show who you know you truly are #facethepressure
Brand: GILETTE
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR & MediaCom
Trust the specialists
Brand: PAMPERS
Client: Procter and Gamble
Lead Agency: LEO BURNETT & Graffiti PR
Contributing Companies: MediaCom
Bronze
Elfi Corn Cob. The Romanian Wipe
Brand: ELFI
Client: HARTIA ELFI
Lead Agency: Mainstage | The Agency
Contributing Companies: Sector 7 HUB
Other finalists
Washing the bad aways | #CeleRele să se spele
Brand: ARIEL
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom
When there is a GOSPODINA, there also needs to be a GOSPODIN
Brand: Fairy, Procter & Gamble
Client: Procter & Gamble Romania
Lead Agency: Graffiti PR
Contributing Companies: MediaCom | Cult Market Research
Bronze
Listen to your inner bear
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT & Media Investment
Contributing Companies: MSL Practice
Other finalists
Beck's Beginnings
Brand: Beck’s
Client: Bergenbier SA
Lead Agency: VMLY&R
Contributing Companies: Optimum Media Direction Plan & Buy SRL | GOOD VIBES
The Barbecue Beast
Brand: Neumarkt
Client: Heineken Romania
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM // McCann Romania | Dentsu Romania
Other finalists
The best of both worlds? Beersoda, of course
Brand: COOLER
Client: Ursus Breweries
Lead Agency: LEO BURNET
Contributing Companies: Screen Native | Media Investment Romania
Bronze
PlayOn with Samsung
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: MSL The Practice | Starcom Romania
Bronze
Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency |Jam Session Agency
Reconquer your garden
Brand: Brico Depot
Client: BRICO DEPOT
Lead Agency: Headvertising
Contributing Companies: Wavemaker | Multi Media Est Romnaia | NPR Studio
Other finalists
Origins
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest |Funnel Agency
Open the Romanian Wine
Brand: Carrefour Romania
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Graffiti PR | Funnel Agency | Havas Worldwide Bucharest | Publicis Romania
Other finalists
Non-Spicy Strips
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin Romania
Smart Menu
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin
Summer Campaign - Together but still apart
Brand: KFC
Client: KFC
Lead Agency: Mcaann Worldgroup Romania
Contributing Companies: UM Romania | Golin
Gold
When cravings hit, Tazz delivers
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion
Silver
LOVE YOURSELF // BLACK FRIDAY CAMPAIGN
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: Leo Burnett Romania
Contributing Companies: MSL The Practice Romania | Conversion
Bronze
Halfway done
Brand: Storia.ro
Client: Storia.ro
Lead Agency: Publicis Romania
Contributing Companies: MSL The Practice Romania | Media Investment Romania
It's good to be distrusting
Brand: Autovit.ro
Client: Autovit.ro
Lead Agency: Publicis Romania
Contributing Companies: MSL The Practice
eMAG - We also have clothes
Brand: eMAG Romania
Client: eMAG Romania
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
Design Therapy
Brand: The Home
Client: The Home (SC PAS CONCEPT SRL)
Lead Agency: Jam Session Agency
Other finalists
Alistotel
Brand: Bringo
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest
Move the world without moving at all
Brand: OLX
Client: OLX Group
Lead Agency: Publicis Romania
Contributing Companies: The Practice | Media Investment Romania | Asociatia de Tineret Impreuna pentru Barcani
Local ingredients for legendary cravings
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion | Graffiti PR
Gold
Financial intelligence
Brand: BCR
Client: BCR
Lead Agency: COHN AND JANSEN CREATIVE NETWORK
Contributing Companies: Wavemaker | W Talent Management Hub | Grapefruit | Graffiti PR
Silver
The Very Personal Loan
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: MMS COMMUNICATIONS ROMANIA S.R.L. | Studioset
Bronze
First Bank Studios
Brand: First Bank
Client: First Bank
Lead Agency: CHEIL Worldwide
Contributing Companies: Chainsaw Europe Studio | Static VFX | OMD Romania | Cyclops Films
Other finalists
Keep your close ones close
Brand: Provident
Client: Provident Financial
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: Canopy | Initiative Media Romania
Stop paying like in the middle ages
Brand: PAGO
Client: Pago
Lead Agency: Sector 7 HUB
Liberated Shopping
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: MMS COMMUNICATIONS ROMANIA S.R.L. | 2029 production
Other finalists
100 for 100
Brand: Opera Română
Client: Opera Națională București
Lead Agency: Publicis
Contributing Companies: MSL The Practice Romania
Silver
Orange solves the end of the world
Brand: Orange
Client: Orange Romania
Lead Agency: Publicis
Contributing Companies: Initiative Media Romania
Other finalists
Villages
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
Other finalists
Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows
Some will hate it. Others will love it.
Brand: IAB MIXX Awards
Client: IAB
Lead Agency: VMLY&R
Contributing Companies: Diud
Other finalists
Unfished Launch in UE
Brand: Unfished
Client: Prefera Foods SA
Lead Agency: Minio Studio
Contributing Companies: Think Digital | Fulg Media
Wet is better
Brand: WET
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Nework
Contributing Companies: Media Investment
Other finalists
Public Transport - a New Visa Card Payment Destination
Brand: Visa
Client: VISA Romania
Lead Agency: Publicis Romania
Contributing Companies: STARCOM
Gold
Kinder Halloween
Brand: Ferrero
Client: Ferrero Romania
Lead Agency: Publicis
Contributing Companies: MSL The Practice | STARCOM
Silver
Christmas Bucket
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin
Elfi Corn Cob. The Romanian Wipe.
Brand: ELFI
Client: HARTIA ELFI
Lead Agency: Mainstage | The Agency
Contributing Companies: Sector 7 HUB
Bronze
Open the Romanian Wine to the World
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Graffiti PR |Havas Worldwide Bucharest
Move the world without moving at all
Brand: OLX
Client: OLX Group
Lead Agency: Publicis Romania
Contributing Companies: The Practice | Media Investment Romania | Asociatia de Tineret Impreuna pentru Barcani
FIZZ UP SUMMER
Brand: PEPSI
Client: PepsiCo Romania
Lead Agency: LEO BURNETT BUCHAREST
Contributing Companies: OMD_Romania | DDB Romania | Established Now | Viral Nation
Silver
Financial Intelligence
Brand: BCR
Client: BCR
Lead Agency: COHN AND JANSEN CREATIVE NETWORK
Contributing Companies: Wavemaker | W Talent Management Hub | Grapefruit | Graffiti PR
Other finalists
Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency |Jam Session Agency
Bronze
Visa's SMALL big Businesses
Brand: Visa
Client: Visa Romania
Lead Agency: Publicis Romania
Contributing Companies: STARCOM | MSL Practice
Bronze
FIZZ UP STUDIOS
Brand: PEPSI
Client: PepsiCo Romania
Lead Agency: LEO BURNETT BUCHAREST
Contributing Companies: OMD Romania | DDB Romania | Established Now | Viral Nation
100 for 100
Brand: Opera Română
Client: Opera Națională București
Lead Agency: Publicis
Contributing Companies: MSL The Practice Romania
When the Chef judges, Tazz delivers.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Other finalists
HIT PLAY Show
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
Gold
FIZZ UP STUDIOS
Brand: PEPSI
Client: PepsiCo Romania
Lead Agency: LEO BURNETT BUCHAREST
Contributing Companies: OMD_Romania | DDB Romania | Established Now | Viral Nation
Silver
TO WASH OR NOT TO WASH MY HAIR?
Brand: Head & Shoulders
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom
PLAYON WITH SAMSUNG
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: MSL The Practice | Starcom Romania
Other finalists
When cravings hit, Tazz delivers.
Brand: Tazz
Client: HFCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion
Kinder Halloween
Brand: Ferrero
Client: Ferrero Romania
Lead Agency: Publicis
Contributing Companies: MSL The Practice | STARCOM
Wine Strangers
Brand: Carrefour Romania
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Graffiti PR | Havas | Funnel Agency
Craving Science Show
Brand: Carrefour Romania
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Graffiti PR | Funnel Agency | Havas Romania | Saga Film
Other finalists
100 for 100
Brand: Opera Română
Client: Opera Națională București
Lead Agency: Publicis
Contributing Companies: MSL The Practice Romania
Come out with me
Brand: Accept
Client: ACCEPT
Lead Agency: Publicis Romania
Contributing Companies: Global Records | TikTok
Gaming Bootcamp
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Romania
When there is a GOSPODINA, there also needs to be a GOSPODIN
Brand: Fairy, Procter & Gamble
Client: Procter & Gamble Romania
Lead Agency: Graffiti PR
Contributing Companies: MediaCom | Cult Market Research
Some will hate it. Others will love it.
Brand: IAB MIXX Awards
Client: IAB
Lead Agency: VMLY&R
Contributing Companies: Diud
PLAYON WITH SAMSUNG
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: MSL The Practice | Starcom Romania
Silver
Smart Forest
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
Bronze
TRUST THE SPECIALISTS
Brand: PAMPERS
Client: Procter and Gamble
Lead Agency: LEO BURNETT & Graffiti PR
Contributing Companies: MediaCom
Other finalists
Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows
Silver
Local ingredients for legendary cravings
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion | Graffiti PR
Elfi Corn Cob. The Romanian Wipe.
Brand: ELFI
Client: HARTIA ELFI
Lead Agency: Mainstage | The Agency
Contributing Companies: Sector 7 HUB
Other finalists
Smart Forest
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
Silver
Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency |Jam Session Agency
STOP PAYING LIKE IN THE MIDDLE AGES
Brand: PAGO
Client: Pago
Lead Agency: Sector 7 HUB
Bronze
TO WASH OR NOT TO WASH MY HAIR?
Brand: Head & Shoulders
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom
LOVE YOURSELF // BLACK FRIDAY CAMPAIGN
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: Leo Burnett Romania
Contributing Companies: MSL The Practice Romania | Conversion
Other finalists
Alistotel
Brand: Bringo
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest
LISTEN TO YOUR INNER BEAR
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT & Media Investment
Contributing Companies: MSL Practice
When cravings hit, Tazz delivers.
Brand: Tazz
Client: HFCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion
Gold
WASHING THE BAD AWAY | #CeleRele să se spele
Brand: ARIEL
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom
When the Chef judges, Tazz delivers.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Bronze
Home Menu - Anchoring McDonald's in the New Reality
Brand: McDonald’s
Client: McDonald’s Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Romania | OMD Romania
Other finalists
Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows
Open the Romanian Wine to the World
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Graffiti PR | Havas Worldwide Bucharest
Savior of love
Brand: First Bank
Client: First Bank
Lead Agency: Centrade | Cheil
Contributing Companies: Chainsaw Europe Studio | Cyclops Gilms | OMD Romania
Silver
The first intelligent banking
Brand: George
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker (Romania) | Grapefruit | Mainstage The Agency | L2 Agency
TUC SUCCESS STORY
Brand: TUC
Client: MONDELEZ Romania
Lead Agency: Minio Studio
Contributing Companies: Carat Romania | STARCOM | The Good Company
Bronze
Eduard by Edenia
Brand: Edenia Foods
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: STARCOM
Other finalists
House Rules
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Funnel Agency
Gold
Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows
Silver
Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency |Jam Session Agency
Bronze
LOVE YOURSELF // BLACK FRIDAY CAMPAIGN
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: Leo Burnett Romania
Contributing Companies: MSL The Practice Romania | Conversion
Villages
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
Smart Forest
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
When there is a GOSPODINA, there also needs to be a GOSPODIN
Brand: Fairy, Procter & Gamble
Client: Procter & Gamble Romania
Lead Agency: Graffiti PR
Contributing Companies: MediaCom | Cult Market Research
Other finalists
Storysinging riddles
Brand: Kinder Felie de Lapte
Client: Ferrero Romania
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: Starcom Romania | MSL The Practice
Gold
GUILT GIFTS PUPPETRY
Brand: ANAIS
Client: ANAIS
Lead Agency: Cheil Centrade
Silver
Come out with me
Brand: Accept
Client: ACCEPT
Lead Agency: Publicis Romania
Contributing Companies: Global Records | TikTok
The Institute
Brand: Autism Voice
Client: Autism Voice
Lead Agency: Pastel Age
Contributing Companies: Canopy I Music Gear I Glome Studio
Bronze
Real Life Estate
Brand: Samusocial Romania
Client: Samusocial din România
Lead Agency: Tribal Worldwide
Contributing Companies: OLX Group
Other finalists
Unwanted Touches
Brand: Asociația Telefonul Copilului
Client: Asociația Telefonul Copilului
Lead Agency: Mercury360
Contributing Companies: Romanian Police – Prevention Division