On June 16th at 18:30, we will meet in person at the Bragadiru Palace to announce and celebrate the new Effie Awards 2022 winners. We will have as our host COSMIN STAN, ProTV presenter and reporter, journalist with more than 20 years of experience in the industry, winner of International Emmy Awards. We will also enjoy the presence of the two Co-Chairs of the Jury: SASAN SAEIDI and ISLAM ELDESSOUKY.
This year, 19 agencies are finalists in 29 competition categories: Cheil Centrade | Cohn & Jansen Creative Network| DDB Romania | Graffiti PR | Headvertising | House of Arrows | Jam Session Agency | LEO BURNETT | Mainstage The Agency | McCann Worldgroup Romania | Media Investment | Mercury360 | Minio Studio | Pastel Age | Publicis Romania | Saatchi & Saatchi + The Geeks | Sector 7 HUB | Tribal Worldwide | VMLY&R.
The 49 finalist brands are: Ardealul | Accept | ANAIS | ARIEL | Asociația Telefonul Copilului | Autism Voice | Autovit. ro | BCR | Beck’s | Brico Depot | Bringo | Carrefour Romania | COOLER | Curtea Veche Publishing | EDENIA Foods | ELFI | Emag Romania | Fairy, Procter & Gamble | FASHION DAYS | Ferrero | First Bank | George | Gillette | Head & Shoulders | IAB MIXX Awards | ING | KFC | Kinder Felie de Lapte | McDonald’s | Neumarkt | OLX | Opera Română | Orange | PAGO | PAMPERS | PEPSI | Provident | Samsung | Samusocial Romania | Storia. ro | Tazz | The Home | TUC | Unfished | URSUS | Visa | Vodafone | WET.
The two rounds of judging involved over 100 carefully selected marketing and communications professionals, chaired this year by two Co-Chairs: SASAN SAEIDI, Global Client Leader – Coca-Cola (TCCC), Wunderman Thompson Global and ISLAM ELDESSOUKY, Global Creative Strategy Director (Hydration, Sports, Tea, & Coffee), The Coca-Cola Company. The process was also guided by seven moderators, specialists from various sections of the industry: Adina Nica – Strategy Consultant and Partner, Garrison Group | Adina Vlad – Managing Partner, Unlock Market Research | Afrodita Blasius – Marketing Manager, La Lorraine | Dan Petre – Partner D&D Research, Professor SNSPA | Dan Zloteanu – Business Consultant & Marketing Researcher, MRI The Network | Maria Predoiu – Edupreneur, Co-founder Qriser, Smartician, CampioMate | Roxana Baias – Marketing Director Residential Segment, Orange Romania Communications.
More info:
For all the details about EFFIE 2022: www.effie.ro
Pentru achiziționarea biletelor pentru gală (189 lei + TVA), puteți vizita aici: www.effie.ro
| The EFFIE Gala Event 2022:
| Website: https://www.facebook.com/events/547282123537281
| Facebook: https://www.facebook.com/effieromania/
| Linkedin: https://www.linkedin.com/company/effie-romania/
About EFFIE Awards:
EFFIE Awards is an international festival under license from EFFIE Worldwide, Inc. The EFFIE Awards was launched in 1968 in the USA. The Romanian EFFIE Awards is a leading event of the marketing and communication industry, organized by the International Advertising Association Romania (IAA Romania), in partnership with the Union of Romanian Advertising Agencies (UAPR).
Find more about the finalists here:
Beverages – Alcohol
Campaign: LISTEN TO YOUR INNER BEAR
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT & Media Investment
Contributing Companies: MSL Practice
Campaign: Beck’s Beginnings
Brand: Beck’s
Client: Bergenbier SA
Lead Agency: VMLY&R
Contributing Companies: Optimum Media Direction Plan & Buy SRL | GOOD VIBES
Campaign: The Barbecue Beast
Brand: Neumarkt
Client: Heineken Romania
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM // McCann Romania | Dentsu Romania
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Beverages – Non-Alcohol
Campaign: THE BEST OF BOTH WORLD? BEERSODA, OF COURSE.
Brand: COOLER
Client: Ursus Breweries
Lead Agency: LEO BURNET
Contributing Companies: Screen Native | Media Investment Romania
–
Brand Experience
Campaign: FIZZ UP STUDIOS
Brand: PEPSI
Client: PepsiCo Romania
Lead Agency: LEO BURNETT BUCHAREST
Contributing Companies: OMD Romania | DDB Romania | Established Now | Viral Nation
Campaign: 100 for 100
Brand: Opera Română
Client: Opera Națională București
Lead Agency: Publicis
Contributing Companies: MSL The Practice Romania
Campaign: When the Chef judges, Tazz delivers.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Campaign: HIT PLAY Show
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
–
Branded Content & Entertainment
Campaign: TO WASH OR NOT TO WASH MY HAIR?
Brand: Head & Shoulders
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom
Campaign: When cravings hit, Tazz delivers.
Brand: Tazz
Client: HFCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion
Campaign: Kinder Halloween
Brand: Ferrero
Client: Ferrero Romania
Lead Agency: Publicis
Contributing Companies: MSL The Practice | STARCOM
Campaign: Wine Strangers
Brand: Carrefour Romania
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Graffiti PR | Havas | Funnel Agency
Campaign: FIZZ UP STUDIOS
Brand: PEPSI
Client: PepsiCo Romania
Lead Agency: LEO BURNETT BUCHAREST
Contributing Companies: OMD_Romania | DDB Romania | Established Now | Viral Nation
Campaign: Craving Science Show
Brand: Carrefour Romania
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Graffiti PR | Funnel Agency | Havas Romania | Saga Film
Campaign: PLAYON WITH SAMSUNG
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: MSL The Practice | Starcom Romania
–
Branded Utility
Campaign: TRUST THE SPECIALISTS
Brand: PAMPERS
Client: Procter and Gamble
Lead Agency: LEO BURNETT & Graffiti PR
Contributing Companies: MediaCom
Campaign: Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows
Campaign: Smart Forest
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
–
Business to Business
Campaign: Visa’s SMALL big Businesses
Brand: Visa
Client: Visa Romania
Lead Agency: Publicis Romania
Contributing Companies: STARCOM | MSL Practice
–
Corporate Reputation
Campaign: Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency | Jam Session Agency
Campaign: Financial Intelligence
Brand: BCR
Client: BCR
Lead Agency: COHN AND JANSEN CREATIVE NETWORK
Contributing Companies: Wavemaker | W Talent Management Hub | Grapefruit | Graffiti PR
–
Durables
Campaign: PLAYON WITH SAMSUNG
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: MSL The Practice | Starcom Romania
–
E-commerce
Campaign: LOVE YOURSELF // BLACK FRIDAY CAMPAIGN
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: Leo Burnett Romania
Contributing Companies: MSL The Practice Romania | Conversion
Campaign: Alistotel
Brand: Bringo
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency
Campaign: Move the world without moving at all
Brand: OLX
Client: OLX Group
Lead Agency: Publicis Romania
Contributing Companies: The Practice | Media Investment Romania | Asociatia de Tineret Impreuna pentru Barcani
Campaign: Halfway done
Brand: Storia.ro
Client: Storia.ro
Lead Agency: Publicis Romania
Contributing Companies: MSL The Practice Romania | Media Investment Romania
Campaign: It’s good to be distrusting
Brand: Autovit.ro
Client: Autovit.ro
Lead Agency: Publicis Romania
Contributing Companies: MSL The Practice
Campaign: eMAG – We also have clothes
Brand: eMAG Romania
Client: eMAG Romania
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
Campaign: When cravings hit, Tazz delivers.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion
Campaign: Design Therapy
Brand: The Home
Client: The Home (SC PAS CONCEPT SRL)
Lead Agency: Jam Session Agency
Campaign: Local ingredients for legendary cravings.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion | Graffiti PR
–
Engaged Communities
Campaign: 100 for 100
Brand: Opera Română
Client: Opera Națională București
Lead Agency: Publicis
Contributing Companies: MSL The Practice Romania
Campaign: Come out with me
Brand: Accept
Client: ACCEPT
Lead Agency: Publicis Romania
Contributing Companies: Global Records | TikTok
Campaign: Gaming Bootcamp
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Romania
Contributing Companies:
Campaign: When there is a GOSPODINA, there also needs to be a GOSPODIN
Brand: Fairy, Procter & Gamble
Client: Procter & Gamble Romania
Lead Agency: Graffiti PR
Contributing Companies: MediaCom | Cult Market Research
Campaign: Some will hate it. Others will love it.
Brand: IAB MIXX Awards
Client: IAB
Lead Agency: VMLY&R
Contributing Companies: Diud
Campaign: PLAYON WITH SAMSUNG
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: MSL The Practice | Starcom Romania
–
Financial Services
Campaign: First Bank Studios
Brand: First Bank
Client: First Bank
Lead Agency: CHEIL Worldwide
Contributing Companies: Chainsaw Europe Studio | Static VFX | OMD Romania | Cyclops Films
Campaign: Keep your close ones close
Brand: Provident
Client: Provident Financial
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: Canopy | Initiative Media Romania
Campaign: STOP PAYING LIKE IN THE MIDDLE AGES
Brand: PAGO
Client: Pago
Lead Agency: Sector 7 HUB
Campaign: The Very Personal Loan
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: MMS COMMUNICATIONS ROMANIA S.R.L. | Studioset
Campaign: Liberated Shopping
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: MMS COMMUNICATIONS ROMANIA S.R.L. | 2029 production
Campaign: Financial intelligence
Brand: BCR
Client: BCR
Lead Agency: COHN AND JANSEN CREATIVE NETWORK
Contributing Companies: Wavemaker | W Talent Management Hub | Grapefruit | Graffiti PR
–
Household supplies & services
Campaign: WASHING THE BAD AWAY | #CeleRele să se spele
Brand: ARIEL
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom
Campaign: When there is a GOSPODINA, there also needs to be a GOSPODIN
Brand: Fairy, Procter & Gamble
Client: Procter & Gamble Romania
Lead Agency: Graffiti PR
Contributing Companies: MediaCom | Cult Market Research
Campaign: Elfi Corn Cob. The Romanian Wipe.
Brand: ELFI
Client: HARTIA ELFI
Lead Agency: Mainstage | The Agency
Contributing Companies: Sector 7 HUB
–
Marketing Distruptors
Campaign: TO WASH OR NOT TO WASH MY HAIR?
Brand: Head & Shoulders
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom
Campaign: LOVE YOURSELF // BLACK FRIDAY CAMPAIGN
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: Leo Burnett Romania
Contributing Companies: MSL The Practice Romania | Conversion
Campaign: Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency | Jam Session Agency
Campaign: Alistotel
Brand: Bringo
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency
Campaign: LISTEN TO YOUR INNER BEAR
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT & Media Investment
Contributing Companies: MSL Practice
Campaign: STOP PAYING LIKE IN THE MIDDLE AGES
Brand: PAGO
Client: Pago
Lead Agency: Sector 7 HUB
Campaign: When cravings hit, Tazz delivers.
Brand: Tazz
Client: HFCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion
–
Marketing Innovation
Campaign: Local ingredients for legendary cravings.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion | Graffiti PR
Campaign: Smart Forest
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
Campaign: Elfi Corn Cob. The Romanian Wipe.
Brand: ELFI
Client: HARTIA ELFI
Lead Agency: Mainstage | The Agency
Contributing Companies: Sector 7 HUB
–
Media & Entertainment
Campaign: 100 for 100
Brand: Opera Română
Client: Opera Națională București
Lead Agency: Publicis
Contributing Companies: MSL The Practice Romania
–
New Brand Introduction
Campaign: Unfished Launch in UE
Brand: Unfished
Client: Prefera Foods SA
Lead Agency: Minio Studio
Contributing Companies: Think Digital | Fulg Media
Campaign: Wet is better
Brand: WET
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Nework
Contributing Companies: Media Investment
–
Other Products & Services
Campaign: Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows
Campaign: Some will hate it. Others will love it.
Brand: IAB MIXX Awards
Client: IAB
Lead Agency: VMLY&R
Contributing Companies: Diud
–
Packaged Food
Campaign: Ardealul – Women with Fainosag
Brand: Ardealul
Client: Orkla Foods SA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: Griffin Advertising | FRONT LINE MARKETING | MMS COMMUNICATIONS ROMANIA SRL
–
Personal Care Products & Services
Campaign: TO WASH OR NOT TO WASH MY HAIR?
Brand: Head & Shoulders
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom
Campaign: SHOW WHO YOU KNOW YOU TRULY ARE #FACETHEPRESSURE
Brand: GILETTE
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR & MediaCom
Campaign: TRUST THE SPECIALISTS
Brand: PAMPERS
Client: Procter and Gamble
Lead Agency: LEO BURNETT & Graffiti PR
Contributing Companies: MediaCom
–
Positive Change: Social Good – Brands
Campaign: Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows
Campaign: LOVE YOURSELF // BLACK FRIDAY CAMPAIGN
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: Leo Burnett Romania
Contributing Companies: MSL The Practice Romania | Conversion
Campaign: Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency | Jam Session Agency
Campaign: Storysinging riddles
Brand: Kinder Felie de Lapte
Client: Ferrero Romania
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: Starcom România & MSL The Practice
Campaign: Villages
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
Campaign: Smart Forest
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
Campaign: When there is a GOSPODINA, there also needs to be a GOSPODIN
Brand: Fairy, Procter & Gamble
Client: Procter & Gamble Romania
Lead Agency: Graffiti PR
Contributing Companies: MediaCom | Cult Market Research
–
Positive Change: Social Good – Non-Profit
Campaign: The Institute
Brand: Autism Voice
Client: Autism Voice
Lead Agency: Pastel Age
Contributing Companies: Canopy I Music Gear I Glome Studio
Campaign: Come out with me
Brand: Accept
Client: ACCEPT
Lead Agency: Publicis Romania
Contributing Companies: Global Records | TikTok
Campaign: Real Life Estate
Brand: Samusocial Romania
Client: Samusocial din România
Lead Agency: Tribal Worldwide
Contributing Companies: OLX Group
Campaign: Unwanted Touches
Brand: Asociația Telefonul Copilului
Client: Asociația Telefonul Copilului
Lead Agency: Mercury360
Contributing Companies: Romanian Police – Prevention Division
Campaign: GUILT GIFTS PUPPETRY
Brand: ANAIS
Client: ANAIS
Lead Agency: Cheil Centrade
–
Restaurants
Campaign: Non-Spicy Strips
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin Romania
Campaign: Smart Menu
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin
Campaign: Summer Campaign – Together but still apart
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin
–
Retail
Campaign: Origins
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Funnel Agency
Campaign: Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency | Jam Session Agency
Campaign: Reconquer your garden
Brand: Brico Depot
Client: BRICO DEPOT
Lead Agency: Headvertising
Contributing Companies: Wavemaker | Multi Media Est Romnaia | NPR Studio
Campaign: Open the Romanian Wine
Brand: Carrefour Romania
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Graffiti PR | Funnel Agency | Havas | Publicis Romania
–
Seasonal Marketing
Campaign: Open the Romanian Wine to the World
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Graffiti PR | Havas Worldwide Bucharest
Campaign: Move the world without moving at all
Brand: OLX
Client: OLX Group
Lead Agency: Publicis Romania
Contributing Companies: The Practice | Media Investment Romania | Asociatia de Tineret Impreuna pentru Barcani
Campaign: Kinder Halloween
Brand: Ferrero
Client: Ferrero Romania
Lead Agency: Publicis
Contributing Companies: MSL The Practice | STARCOM
Campaign: Christmas Bucket
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin
Campaign: FIZZ UP SUMMER
Brand: PEPSI
Client: PepsiCo Romania
Lead Agency: LEO BURNETT BUCHAREST
Contributing Companies: OMD_Romania | DDB Romania | Established Now | Viral Nation
Campaign: Elfi Corn Cob. The Romanian Wipe.
Brand: ELFI
Client: HARTIA ELFI
Lead Agency: Mainstage | The Agency
Contributing Companies: Sector 7 HUB
–
Shopper Marketing
Campaign: Public Transport – a New Visa Card Payment Destination
Brand: Visa
Client: VISA Romania
Lead Agency: Publicis Romania
Contributing Companies: STARCOM
–
Snacks & Desserts
Campaign: Kinder Halloween
Brand: Ferrero
Client: Ferrero Romania
Lead Agency: Publicis
Contributing Companies: MSL The Practice | STARCOM
–
Sustained Success
Campaign: House Rules
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Funnel Agency
Campaign: The first intelligent banking
Brand: George
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker (Romania) | Grapefruit | Mainstage The Agency | L2 Agency
Campaign: Eduard by Edenia
Brand: Edenia Foods
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: STARCOM
Campaign: TUC SUCCESS STORY
Brand: TUC
Client: MONDELEZ Romania
Lead Agency: Minio Studio
Contributing Companies: Carat Romania | STARCOM | The Good Company
–
Telecommunications
Campaign: Orange solves the end of the wolrd
Brand: Orange
Client: Orange Romania
Lead Agency: Publicis
Contributing Companies: Initiative Media Romania
Campaign: Villages
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania
–
Timely Opportunity
Campaign: Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows
Campaign: WASHING THE BAD AWAY | #CeleRele să se spele
Brand: ARIEL
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom
Campaign: Open the Romanian Wine to the World
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Graffiti PR | Havas Worldwide Bucharest
Campaign: Home Menu – Anchoring McDonald’s in the New Reality
Brand: McDonald’s
Client: McDonald’s Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Romania | OMD Romania
Campaign: Savior of love
Brand: First Bank
Client: First Bank
Lead Agency: Centrade | Cheil
Contributing Companies: Chainsaw Europe Studio | Cyclops Gilms | OMD Romania
Campaign: When the Chef judges, Tazz delivers.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency