Agencies and brands finalists at Effie Romania 2022
On June 16th at 18:30, we will meet in person at the Bragadiru Palace to announce and celebrate the new Effie Awards 2022 winners. We will have as our host COSMIN STAN, ProTV presenter and reporter, journalist with more than 20 years of experience in the industry, winner of International Emmy Awards. We will also enjoy the presence of the two Co-Chairs of the Jury: SASAN SAEIDI and ISLAM ELDESSOUKY. This year, 19 agencies are finalists in 29 competition categories: Cheil Centrade | Cohn & Jansen Creative Network| DDB Romania | Graffiti PR | Headvertising | House of Arrows | Jam Session Agency | LEO BURNETT | Mainstage The Agency | McCann Worldgroup Romania | Media Investment | Mercury360 | Minio Studio | Pastel Age | Publicis Romania | Saatchi & Saatchi + The Geeks | Sector 7 HUB | Tribal Worldwide | VMLY&R. The 49 finalist brands are: Ardealul | Accept | ANAIS | ARIEL | Asociația Telefonul Copilului | Autism Voice | Autovit. ro | BCR | Beck’s | Brico Depot | Bringo | Carrefour Romania | COOLER | Curtea Veche Publishing | EDENIA Foods | ELFI | Emag Romania | Fairy, Procter & Gamble | FASHION DAYS | Ferrero | First Bank | George | Gillette | Head & Shoulders | IAB MIXX Awards | ING | KFC | Kinder Felie de Lapte | McDonald’s | Neumarkt | OLX | Opera Română | Orange | PAGO | PAMPERS | PEPSI | Provident | Samsung | Samusocial Romania | Storia. ro | Tazz | The Home | TUC | Unfished | URSUS | Visa | Vodafone | WET. The two rounds of judging involved over 100 carefully selected marketing and communications professionals, chaired this year by two Co-Chairs: SASAN SAEIDI, Global Client Leader – Coca-Cola (TCCC), Wunderman Thompson Global and ISLAM ELDESSOUKY, Global Creative Strategy Director (Hydration, Sports, Tea, & Coffee), The Coca-Cola Company. The process was also guided by seven moderators, specialists from various sections of the industry: Adina Nica – Strategy Consultant and Partner, Garrison Group | Adina Vlad – Managing Partner, Unlock Market Research | Afrodita Blasius – Marketing Manager, La Lorraine | Dan Petre – Partner D&D Research, Professor SNSPA | Dan Zloteanu – Business Consultant & Marketing Researcher, MRI The Network | Maria Predoiu – Edupreneur, Co-founder Qriser, Smartician, CampioMate | Roxana Baias – Marketing Director Residential Segment, Orange Romania Communications. More info: For all the details about EFFIE 2022: www.effie.ro Pentru achiziționarea biletelor pentru gală (189 lei + TVA), puteți vizita aici: www.effie.ro | The EFFIE Gala Event 2022: | Website: https://www.facebook.com/events/547282123537281 | Facebook: https://www.facebook.com/effieromania/ | Linkedin: https://www.linkedin.com/company/effie-romania/ About EFFIE Awards: EFFIE Awards is an international festival under license from EFFIE Worldwide, Inc. The EFFIE Awards was launched in 1968 in the USA. The Romanian EFFIE Awards is a leading event of the marketing and communication industry, organized by the International Advertising Association Romania (IAA Romania), in partnership with the Union of Romanian Advertising Agencies (UAPR). Find more about the finalists here: Beverages – Alcohol Campaign: LISTEN TO YOUR INNER BEAR Brand: URSUS Client: Ursus Breweries Lead Agency: LEO BURNETT & Media Investment Contributing Companies: MSL Practice Campaign: Beck’s Beginnings Brand: Beck’s Client: Bergenbier SA Lead Agency: VMLY&R Contributing Companies: Optimum Media Direction Plan & Buy SRL | GOOD VIBES Campaign: The Barbecue Beast Brand: Neumarkt Client: Heineken Romania Lead Agency: McCann Worldgroup Romania Contributing Companies: MRM // McCann Romania | Dentsu Romania — Beverages – Non-Alcohol Campaign: THE BEST OF BOTH WORLD? BEERSODA, OF COURSE. Brand: COOLER Client: Ursus Breweries Lead Agency: LEO BURNET Contributing Companies: Screen Native | Media Investment Romania — Brand Experience Campaign: FIZZ UP STUDIOS Brand: PEPSI Client: PepsiCo Romania Lead Agency: LEO BURNETT BUCHAREST Contributing Companies: OMD Romania | DDB Romania | Established Now | Viral Nation Campaign: 100 for 100 Brand: Opera Română Client: Opera Națională București Lead Agency: Publicis Contributing Companies: MSL The Practice Romania Campaign: When the Chef judges, Tazz delivers. Brand: Tazz Client: HCL Online Advertising Lead Agency: Jam Session Agency Campaign: HIT PLAY Show Brand: Vodafone Client: VODAFONE ROMANIA Lead Agency: McCann Worldgroup Romania Contributing Companies: MRM Romania — Branded Content & Entertainment Campaign: TO WASH OR NOT TO WASH MY HAIR? Brand: Head & Shoulders Client: Procter & Gamble Romania Lead Agency: LEO BURNETT Contributing Companies: Graffiti PR | MediaCom Campaign: When cravings hit, Tazz delivers. Brand: Tazz Client: HFCL Online Advertising Lead Agency: Jam Session Agency Contributing Companies: Conversion Campaign: Kinder Halloween Brand: Ferrero Client: Ferrero Romania Lead Agency: Publicis Contributing Companies: MSL The Practice | STARCOM Campaign: Wine Strangers Brand: Carrefour Romania Client: Carrefour Romania Lead Agency: Jam Session Agency Contributing Companies: Graffiti PR | Havas | Funnel Agency Campaign: FIZZ UP STUDIOS Brand: PEPSI Client: PepsiCo Romania Lead Agency: LEO BURNETT BUCHAREST Contributing Companies: OMD_Romania | DDB Romania | Established Now | Viral Nation Campaign: Craving Science Show Brand: Carrefour Romania Client: Carrefour Romania Lead Agency: Jam Session Agency Contributing Companies: Graffiti PR | Funnel Agency | Havas Romania | Saga Film Campaign: PLAYON WITH SAMSUNG Brand: Samsung Client: SAMSUNG ROMANIA Lead Agency: Cheil Centrade Contributing Companies: MSL The Practice | Starcom Romania — Branded Utility Campaign: TRUST THE SPECIALISTS Brand: PAMPERS Client: Procter and Gamble Lead Agency: LEO BURNETT & Graffiti PR Contributing Companies: MediaCom Campaign: Book a Vax Brand: Curtea Veche Publishing Client: Curtea Veche Publishing Lead Agency: House of Arrows Campaign: Smart Forest Brand: Vodafone Client: VODAFONE ROMANIA Lead Agency: McCann Worldgroup Romania Contributing Companies: MRM Romania — Business to Business Campaign: Visa’s SMALL big Businesses Brand: Visa Client: Visa Romania Lead Agency: Publicis Romania Contributing Companies: STARCOM | MSL Practice — Corporate Reputation Campaign: Act For Good Brand: Carrefour Client: Carrefour Romania Lead Agency: Publicis Romania Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency | Jam Session Agency Campaign: Financial Intelligence Brand: BCR Client: BCR Lead Agency: COHN AND JANSEN CREATIVE NETWORK Contributing Companies: Wavemaker | W Talent Management Hub | Grapefruit | Graffiti PR — Durables Campaign: PLAYON