The fifth edition of Effie Awards Romania is ready to receive its participants. All works may be submitted to the 20 categories between the 15th of February and the 1st of May 2008.
Romanian Effie Awards 2008 will be organized by The International Advertising Association (IAA) and Uniunea Agentiilor de Publicitate din Romania. (UAPR)
Effie Awards support and promote the role of advertising as an efficient marketing resource. The festival is all about the ability to achieve the objectives, it awards the efficiency translated into sales results and celebrates the common efforts of the advertising agency, the client and the researchers.
“Effie is the only festival that recognizes and awards the contribution of advertising to business results. From this perspective, Effie is the mirror of this industry in which the attention that both the advertising agencies and the clients give to the efficiency of the campaigns is reflected. It also describes the availability towards measuring and displaying the campaigns’ results. Effie Awards reflects the quality of presenting a successful story in a convincing and coherent manner” Mr. Eusediu Margasoiu, Marketing Director of Pepsi Americas and President of The Organizing Committee of Effie Romania, declared.
The novelty of this edition is the special category: Sustained Success. The campaigns subscribed to this new section must make the proof of sustained success for the last three years. The Sustained Success award acknowledges the efforts made by the agency in order to achieve and maintain high performance standards. Results must date back since January 2005 until 2007. A special entry kit has been dedicated to this section: The Sustained Success Brief.
Subscribing to any other category in the contest will be possible after filling up The Brief of Effectiveness. The two subscribing briefs are to be downloaded from the official web site of the competition – www.effie.ro.
Participants must take account of the fact that, in order to be validated for the competition, all works must have been displayed on at least one media support, between January 2007 and December 2007, must clearly state their objectives and must make the proof of achieving or even outstanding them.
Works subscribed for Sustained Success, FMCG Promotions and Non-FMCG Promotions are not eligible for the Grand Effie prize.
Registrations can be made until the 1st of May 2008 and will be centralized by Millenium Communications – the organizing agency. The winners will be announced during the Awarding Gala that will take place on the 15th of May 2008.
The local edition of Effie Awards is a project signed by The International Advertising Association (IAA) in partnership with Uniunea Agentiilor de Publicitate din Romania (UAPR) and will be organized by Millenium Communications for the second consecutive year.
Effie Awards were organized the very first time in 1968, in The United States of America, by The New York American Marketing Association and aim towards recognition of the most efficient advertising campaigns – campaigns that achieved the objectives which they have been created for.
The first Romanian edition was held in 2004.