According to the feedback received from the market and as a learning from the ‘How to win an Effie’ seminar, the deadline for submitting presentation movies for the Effie 2010 entries will be May 26th.
One of the news for the 2010 Effie Awards is the fact that all submitted entries should provide a short presentation movie (maximum 1 minute in length). The movie should briefly present the campaign and must provide public data approved by the client (market challenge and results included). The campaign presentation movies will only be used during the Awarding Gala in order to illustrate all Gold winning campaigns; the movies will not be used during the judging process.
Presentation movies are mandatory. Entries will be approved only after the presentation movie has been submitted. All movies should be mailed to the organizers on a CD/DVD (converted into .avi format), on the following address: 21, Gheorghe Lazar Street, A building, 1st floor, Bucharest 1, attn Andreea Dragut, until the final deadline for submissions (May 26th 2010).
The first stage for submissions will end on Friday, 9th of April 2010. Entries will be mailed to the organizing agency, Millenium Communications, on the following address: 21, Gheorghe Lazar Street, A building, 1st floor, Bucharest 1, and the payment is made via International Advertising Association (IAA) Romania (contact person: Ana-Maria Triscau – 0731.031.151).