Rexona - 5000 steps challenge
Information
Campaign: 5000 steps challenge
Brand: Rexona
Client: Unilever România
Submitted by: Propaganda
Background/Objectives
Strategy
Results
Background/objectives:
During summer of 2018, Rexona wanted to encourage Romanians to live a more active life. It aimed to increase sales for its deodorants, a range dedicated to physically active people.
Strategy:
By creating a digital platform that worked as a “measuring tool”: the 5000 steps challenge empowered Romanians to start being more active easily, just by walking more. 5000 steps started a conversation and made people aware of how simple it is to start being more active.
Results:
The results exceeded the campaign objectives in terms of participation and sales.
TV
OOH
Digital
