Fortuna - A coffee for millions of little coffees
Information
Campaign: A coffee for millions of little coffees
Client: Fortuna Coffee
Brand: Fortuna
Submitted by: Propaganda
Background/Objectives
Strategy
Results
Background/objectives:
Fortuna launched its first communication campaign aiming to become a modern, appealing brand for the urban consumers, on a market dominated by players with a rich and popular communication background, but all with generic, unauthentic approaches, showcasing a western, “non-Romanian” look&feel.
Our objectives were to increase both Fortuna’s awareness and consideration and also its sales by 25%.
Strategy:
Differentiate the brand and build a strong image by celebrating the particular, authentic
Romanian universe around coffee.
Results:
The results turned out to double the expectations in terms of image and sales.
TV
Fortuna TVC 1
Play Video
Fortuna TVC 2
Play Video
Fortuna TVC 3
Play Video