Fortuna - A coffee for millions of little coffees

Information

Campaign: A coffee for millions of little coffees
Client: Fortuna Coffee
Brand: Fortuna
Submitted by: Propaganda

Background/Objectives

Strategy

Results

Background/objectives:
Fortuna launched its first communication campaign aiming to become a modern, appealing brand for the urban consumers, on a market dominated by players with a rich and popular communication background, but all with generic, unauthentic approaches, showcasing a western, “non-Romanian” look&feel.

Our objectives were to increase both Fortuna’s awareness and consideration and also its sales by 25%.

Strategy:
Differentiate the brand and build a strong image by celebrating the particular, authentic
Romanian universe around coffee.

Results:
The results turned out to double the expectations in terms of image and sales.