Telekon - A different X-mas Story: Calling Santa
Campaign: A different X-mas Story: Calling Santa
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
Public Case Summary:
Although COVID was the visible disease, the real ‘disease’ for our elders was them feeling useless and becoming irrelevant for the rest of the world. As winter season approached, their loneliness would hurt even more.To fix this empathy deficit towards seniors, Telekom created a wave of empathy towards them, while bringing added value to their life with its technology.
Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Andreea Sava // Account Manager LEO BURNETT, Iulia Cocîrlea // Junior Copywriter LEO BURNETT, Claudia Drăghia // Graphic Designer LEO BURNETT, Grațiela Sevastița // Brand and Marketing Communication Expert Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Florina Serban // Corporate Responsibility Expert Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Ruxandra Voda // Corporate Communications Director Telekom România, Ciprian Postelnicu // Head of Media Communication & Brand Strategy Telekom România.
Creative Reel
Images of Creative Work
