Petrom - A Tank Full of Joy
Information
Campaign: A Tank Full of Joy
Brand: Petrom
Client: OMV Petrom
Submitted by: Cohn & Jansen JWT
Background/Objectives
Strategy
Results
Background/objectives:
Due to international oil barrel quotations growth, the market became highly price sensitive. Petrom’s volumes were seriously bleeding, with loyal customers trading down to a price fighter competitor.
Strategy:
Petrom came up with an emotional local campaign, reassuring Romanians that unforgettable journeys with their dear ones always rely on good quality fuel.
Results:
Petrom regained the loyalty of its customers, stopped the bleeding and increased its volumes & its MS, without having to follow the competitor’s price drop.
OOH
