Always - Always Open Talks

Public Case Summary

Campaign: Always Open Talks
Brand: Always
Client: P&G România
Lead Agency: Graffiti PR
Contributing Agencies: GRUP ADVERTISING | MediaCom

Public Case Summary:
Romania is the only country in Europe where women continue to use cotton on top of the pad, for extra protection. Why do we do that? Because women don’t know how to choose the right pads, how to use them correctly and, on top of that, menstruation is still a taboo subject.
This is why Always engaged mothers, bigger sisters, daughters and general practitioners to overcome the shame and talk about the first intimate topic related to femininity – menstruation - via the Always Open Talks.

Team: Corina Coman // Communication Director Graffiti PR, Nicoleta Iancu // Senior PR Consultant Graffiti PR, Alexandru Aron // Creative Director Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR, Mariana Oprea // PR Consultant Graffiti PR, Mădălina Săvulescu // Communication Director Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Monica Arapalea // Brand Manager P&G, Răzvan Resmerita // Communication Director P&G, Mihaela Neagoe // Digital Media Specialist Mediacom România, Monica Petricica // Strategic & Activation Planning Lead – P&G Baby Care, Fem Care, Hair Care Mediacom România, Amalia Tofor // Executive Director Group Advertising, Vlastimir Milanovic // Producer Jupiter Film

Creative Reel

Images of Creative Work

Key Visual

Consumer Reaction 1

Consumer Reaction 2

Post Example

Click to access the login or register cheese