Animaterra 2 - Animaterra 2 - The Fantastic World

Public Case Summary

Campaign: Animaterra 2 - The Fantastic World
Brand: Animaterra 2
Client: Kaufland România
Lead Agency: Kaufland România
Contributing Agencies: LEO BURNETT | UM România| 50s Digital

Public Case Summary:
Kaufland's Animatera 2 was a locally developed collectible program for kids. The 42 collectible cards with fantastic creatures which once lived on Earth were available for every 50 RON spent in-store. Unlike other collectibles programs, parents could step into kids' playground, as the creatures carried advice for kids about friendship, forgiveness. Promoted as a magic word in the classic media mix, kids could experience a board game, a mobile AR app, concerts and events. This program brought more traffic in Kaufland hypermarkets, to fight the rising shopping in proximity shops.


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