Kaufland - Animaterra

Information

Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România
Contributing Agency: Universal McCann

Background/Objectives
Strategy
Results

Background/objectives:
During the summer of 2017 Kaufland ran a collectible campaign, with puzzle pieces, aiming to generate increased sales compared to the summer of 2016.

Strategy:
Transforming a simple collectible into a 360 gaming experience, with each communication medium being a piece in the puzzle of the story.

Results:
All results surpassed objectives.

OOH

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