Aqua Carpatica - Aqua Carpatica Kids

Information

Campaign: Aqua Carpatica Kids
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT
Contributing Agencies: Media Investment - Media Agency, Atelieru de internet - Digital Agency

Background/Objectives
Strategy
Results

Background/objectives:
With many brands going after the core target of Aqua Carpatica – the parents – Aqua Carpatica had to defend its top position the still water category.

Strategy:
Celebrate kid’s small, but important victories with Aqua Carpatica for Kids – the water that can’t be spilled, because of its special cap.

Results:
Aqua Carpatica secured its top position in the still water category, with shares bigger than ever before.

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Digital

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