Aqua Carpatica - Aqua Scanner
Information
Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Contributing Agencies: Atelieru de Internet // Wired Views
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Contributing Agencies: Atelieru de Internet // Wired Views
Background/Objectives
Strategy
Results
Background/objectives:
Aqua Carpatica had to face fierce competitors with a big history on the market. Its objective: get a bigger piece of the market.
Strategy:
Using its strong differentiator – the water with the lowest Nitrates level – and keeping its fight for waters’ purity, Aqua Carpatica provided undeniable evidence of its brand claims, by inventing a new tool for the people to be confidently informed: Aqua Scanner – an app that unveils the Nitrates levels for all waters on shelves.
Results:
Aqua Scanner became the most downloaded marketing app in Romania and Aqua Carpatica became the market leader.
TV
TVC Aqua Scanner
Rulează videoul
INTERNET
03 aquascanner.ro - Landing Page
Rulează videoul
01 App Layout
02 Web Banners
OTHER
In Store Experience
Rulează videoul