Aqua Carpatica - Aqua Scanner

Information
Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Contributing Agencies: Atelieru de Internet // Wired Views
Background/Objectives
Strategy
Results

Background/objectives:

Aqua Carpatica had to face fierce competitors with a big history on the market. Its objective: get a bigger piece of the market.

Strategy:

Using its strong differentiator – the water with the lowest Nitrates level – and keeping its fight for waters’ purity, Aqua Carpatica provided undeniable evidence of its brand claims, by inventing a new tool for the people to be confidently informed: Aqua Scanner – an app that unveils the Nitrates levels for all waters on shelves.

Results:

Aqua Scanner became the most downloaded marketing app in Romania and Aqua Carpatica became the market leader.

TV

TVC Aqua Scanner

Rulează videoul

INTERNET

03 aquascanner.ro - Landing Page

Rulează videoul

01 App Layout

02 Web Banners

OTHER

In Store Experience

Rulează videoul
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