Aqua Carpatica - Purity Test

Information

Campaign: Purity Test
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: CohnandJansen JWT
Media Agency: Media Investment

Background/Objectives
Strategy
Results

Background/objectives: Aqua Carpatica needed to continue the fight for water purity by empowering consumers to know the quality of the water they drank.

Strategy: We knew that especially for Romanians, seeing meant believing, and therefore we brought the laboratory within everyone’s reach. We created the Water Purity Test, a paper strip which empowered consumers to check the nitrate concentration of the water they drink, by dipping the test in water.

Results: 40% Sales increase, the biggest Facebook community in FMCG, better advertising impact vs. the commercials aired in that period.

TV

The Bridge

Play Video

The Ducklings

Play Video

The Snail

Play Video

Online

Online Demo Mechanics

Play Video

Facebook App

Website

POP

Tester

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