Bergenbier - Bergenbier Football
Information
Campaign: Bergenbier Football
Brand: Bergenbier
Client: Bergenbier
Submitted by: Leo Burnett România
Media Agency: Zenith România
Background/Objectives
Strategy
Results
Background/objectives: Bergenbier was recording an important gap between consideration and usage due to a certain amount of brand fatigue. The new sponsorship contract for the National Football Team was a good opportunity to make Bergenbier a first choice again, for the Romanian football fans.
Strategy: Involve fans in Bergenbier’s brand discourse by capturing the specific unique mindset surrounding major football moments, and transforming it into the brand’s messages.
Results: All sales and brand results exceeded objectives.
TV
1.Bergenbier Football - #Restart
2.Bergenbier Football - All in yellow
3.Bergenbier Football - Celebration
Online
Bergenbier Football - online spot
Outdoor
Bergenbier Football - in store
Bergenbier Football - special OOH
Bergenbier Football -OOH
