Noroc. Gustul meșteșugit, nu nimerit!

Client: Bergenbier S.A.
Brand: Noroc
Entrant Agency: Leo Burnett Group
Media Agency: Initiative Media

With minimal resources available vs. competitors, with no reason to believe in the brand Noroc had to reinvent itself, and reverse the severe MS descending trend

The world of luck meets the world of craft . We created a differentiating brand universe for Noroc, that was both unique on the market and able build the so much needed quality credential.

The negative market share trend was reversed.

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