J&B - Blending Spirits

Information

Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The Hub Partners
Contributing Agencies: OMD Romania // Vice// Fieldstar// Porter Novelli // Frank

Background/Objectives
Strategy
Results

Background/objectives:
J&B case is all about leveraging the power of communities in order to bring the brand on everybody's lips and to become the best selling whiskey on the Romanian market.

Strategy:

By blending antagonistic music genres and their radicalized adopters, J&B ignited an extremely vivid conversation between fans’ communities shaping our music pop culture in the process and creating new standards for cool.

Results:

In less than one year, J&B become the 1st whisky brand in Romania, 1st brand on YouTube while rebuilding the relationship between the brand and the young generation.

INTERNET

MUSIC VIDEO Carlas Dreams and Coma

Play Video

MUSIC VIDEO Delia and DOC

Play Video

WEB SITE

Play Video

OTHER

Electric Castle Sponsorship

Play Video

POINT OF PURCHASE DISPLAY

MENU INSERT HoReCa

Click to access the login or register cheese