J&B - Blending Spirits
Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The Hub Partners
Contributing Agencies: OMD Romania // Vice// Fieldstar// Porter Novelli // Frank
Background/objectives:
J&B case is all about leveraging the power of communities in order to bring the brand on everybody's lips and to become the best selling whiskey on the Romanian market.
Strategy:
By blending antagonistic music genres and their radicalized adopters, J&B ignited an extremely vivid conversation between fans’ communities shaping our music pop culture in the process and creating new standards for cool.
Results:
In less than one year, J&B become the 1st whisky brand in Romania, 1st brand on YouTube while rebuilding the relationship between the brand and the young generation.
INTERNET
MUSIC VIDEO Carlas Dreams and Coma
MUSIC VIDEO Delia and DOC
WEB SITE
OTHER
Electric Castle Sponsorship
POINT OF PURCHASE DISPLAY
MENU INSERT HoReCa
