Vodafone - Brand Campaign “Live Beautifully”

Information

Campaign: Brand Campaign “Live Beautifully”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România

Background/Objectives
Strategy
Results

Background/objectives:

Vodafone had been cornered by competition from all sides, and the only way it could fight back and increase relevance was by reconnecting emotionally to the people.

Strategy:

Vodafone broke the noisy clutter of products and prices with a 360 campaign that responded to what people need more: Life-driven technology and entertainment.

Results:

Increased Innovation index among brand users and resume leadership from main competitor, increased Brand Preference among young adults, secured customer base and even drive market share growth.

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