Vodafone - Brand Campaign “Live Beautifully”
Information
Campaign: Brand Campaign “Live Beautifully”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
Vodafone had been cornered by competition from all sides, and the only way it could fight back and increase relevance was by reconnecting emotionally to the people.
Strategy:
Vodafone decided to break the noisy clutter of products and prices and redefine the value equation of the market from Price-driven to Life-driven to win back consumers’ preferences.
Results:
Increased Innovation index among brand users and resume leadership from main competitor, increased Brand Preference among young adults, secured customer base and even drive market share growth.
TV
OOH
