Groupama - Brand Image Campaign
Information
Campaign: Brand Image Campaign
Client: Groupama
Brand: Groupama
Submitted by: Leo Burnett România/Publicis One
Background/Objectives
Strategy
Results
Background/objectives:
In the context of high price perception and low media visibility, on a years-long stagnating market where not even the most eligible target segment considers insurance we had to find a way to make Groupama visible again and and generate sustainable sales growth.
Strategy:
If you get insured at Groupama, we will address any misfortune so fast, that it would feel like it never happened and you can continue your life naturally.
Results:
All results exceeded objectives.
TV
TV spot
Rulează videoul
INTERNET
Frame 1
Frame 2
Frame 3
Frame 4
FB ad
FB Carousel
