BRD – Mortgage Loan
Information
Campaign: BRD Mortgage Loan
Client: BRD-Groupe Société Générale
Brand: BRD-Groupe Société Générale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Background/Objectives
Strategy
Results
Increase sales and BRD market share for mortgage loans.
Position BRD mortgage loans as the good news our target was waiting for.
Both business and brand results surpassed objectives.