BRD-Groupe Société Générale - BRD Western Union
Information
Campaign: BRD Western Union
Client: BRD-Groupe Société Générale
Brand: BRD-Groupe Société Générale
Entrant Agency: Leo Burnett Group
Media Agency: Zenith Media
Background/Objectives
Strategy
Results
Background/objectives: Communicate the modern option to perform Western Union transactions at BRD ATMs to the elderly target.
Strategy: Present our new service as an integrated part of the young at heart pensioners’ lifestyle.
Results: Both business and brand results surpassed objectives.
TV
Poftal Office
Play Video
Haidresser
Play Video
Black Friday
Play Video
POP Display
Poster
