Telekom - Business Liber

Information

Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Contributing agency: Media Investment

Background/Objectives

Strategy

Results

Background/objectives:
Win over business owners and boost B2B Mobile sales (Postpaid) in Q4 2017

Strategy:
We rooted the campaign in the real pain points of Romanian small business owners, but with an entrepreneurial spirit, by introducing the concept of #BUSINESSLIBER and breaking free from the category conventions.

Results:
All results surpassed objectives, with direct impact in sales & brand image confirming the platform’s success.