Telekom - Business Liber
Information
Campaign: Business Liber
Brand: Telekom
Client: Telekom Romania
Submitted by:Leo Burnett Group / Publicis One România
Contributing Agency: Media Investment
Background/Objectives
Strategy
Results
Background/objectives:
Win over business owners and boost B2B Mobile sales (Postpaid) in Q4 2017.
Strategy:
We rooted the campaign in the real pain points of Romanian small business owners, but with an entrepreneurial spirit, by introducing the concept of #BUSINESSLIBER and breaking free from the category conventions.
Results:
All results surpassed objectives, with direct impact in sales & brand image confirming the platform’s success.
Radio
Press
Poster
Outdoor
Other
Cinema Screens
Internet Advertising
Online Banners
