Caroli - Carolino Napkin


Campaign: Carolino Napkin
Brand: Caroli
Client: Caroli
Submitted by: UM România
Second Agency: The Channel


Background/objectives: In 2015, Caroli focused on owning the only category in which they were not leaders: frankfurters.

Strategy: Through a new product, frankfurters with 80% meat inside, and with the aid of Carolino Napkin, the animated mascot, Caroli reversed the negative category mindset and taught mothers how to entertain children at the table.

Results: Carolino Napkin brought Caroli on 1st position in frankfurters category, overpassing the competitors and over the market increase, and engaged their community online like never before.


Caroli Napkin_30 sec

Play Video


Carolino_JOJO's Video Facebook Post

Play Video

Carolino_Facebook Post

Carolino_JOJO's Facebook Post

Click to access the login or register cheese