Caroli - Carolino Napkin
Information
Campaign: Carolino Napkin
Brand: Caroli
Client: Caroli
Submitted by: UM România
Second Agency: The Channel
Background/Objectives
Strategy
Results
Background/objectives: In 2015, Caroli focused on owning the only category in which they were not leaders: frankfurters.
Strategy: Through a new product, frankfurters with 80% meat inside, and with the aid of Carolino Napkin, the animated mascot, Caroli reversed the negative category mindset and taught mothers how to entertain children at the table.
Results: Carolino Napkin brought Caroli on 1st position in frankfurters category, overpassing the competitors and over the market increase, and engaged their community online like never before.
TV
Caroli Napkin_30 sec
Online
Carolino_JOJO's Video Facebook Post
Carolino_Facebook Post
Carolino_JOJO's Facebook Post
