KFC - CEVA / Something from KFC
Information
Campaign: CEVA / Something from KFC
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA, UM ROMANIA, Golin
Background/Objectives
Strategy
Results
Background/objectives:
KFC had to find with a solution to break the clutter of value offers on Romanian fast-food market, which started to be similar as price and even happening in the same time, to promote its 5 Lei offer.
Strategy:
We focused on micro-moments of hunger and tapped the vocabulary people use when they want to grab SOMETHING/CEVA to eat, to elevate it into new cultural slang.
Results:
KFC’s SOMETHING/CEVA offer grabbed people’s attention, and boosted KFC’s sales vs LY by 17.8%, and increased by 25% the number of 5 Lei menus.
OOH
Internet Advertising
