KFC - Christmas Bucket 2016

Information

Campaign: Christmas Bucket 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//Mccann Romania// UM Romania//Golin

Background/Objectives

Strategy

Results

Background/objectives:

KFC wanted to standout in the oversaturated Christmas period and bring the KFC bucket into the homes of people for the holidays.
Objectives: increase overall sales vs. LY and overpass McDonalds in brand performance

Strategy:

We showed the real side of Christmas with the DELICIOUSLY IMPERFECT CHRISTMAS campaign.

Results:

The surpassed our expectations in terms of results, even though we had a much lower media investment vs. McDonalds, we managed to overpass them. Moreover, we managed to inspire people to think differently for Christmas and live beyond conventions.