Coca-Cola - Coca-Cola Instacans

Information

Campaign: Coca-Cola Instacans
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by: GMP Advertising & Webstyler

Background/Objectives

Strategy

Results

Background/objectives:

This case tells the story of a leading brand that spotted a cultural trend among its youngest Romanian consumers.

Strategy:

Looking in the mediums where the Romanian youth produce content freely, Coca-Cola saw a local opportunity in rewarding those who put effort and pride in self-expression. Together with its youthful enjoyers, Coca-Cola launched the Romanian InstaCans, reinventing the consumption of a standard medium by combining it with an untouchable brand asset for a worldwide premiere.

Results:

The campaign surpassed all its objectives and set a new benchmark for engaging with the Romanian youth.