Burn - Communities on fire


Campaign: Communities on fire
Brand: Burn
Client: Monster Energy
Submitted by: Heist Industries
Media Agency: UM România


Background/objectives: Increase the volumes with 9% versus last year, by using the community marketing model
Increase the market share with 10% versus previous months, by using the community marketing model.

Strategy: Burn chooses community engagement to have local relevance and successfully fight a global asset TV-driven battle initiated by its main competitors.

Results: The volume growth for the whole year was 20% (more than double the target), the market share grew by 15% (50% over target), and for both campaigns we had over 15 million Facebook impressions.


Digital video pre-event 1

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Digital video pre-event 2

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Digital video post-event

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