Visa - Convince your folks to pay with Visa
Information
Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România
Contributing agencies: MSLGROUP The Practice, Starcom
Background/Objectives
Strategy
Results
Background/objectives:
Visa decides to turn winter shopping into an opportunity to fight against the deeply rooted habit of paying cash and sets to achieve highest historical business results.
Strategy:
We gave young people the mission of going home for winter holidays with a mission: convince your folks to pay with Visa for winter shopping.
Results:
Visa unlocks a historical number of active cards and ends the year above market growth both in transactions and in value, making Winter Promo 2017 the best local promo for Visa.
TV
Radio
Internet Advertising
Online Banner
PoP
Direct Mail