Visa - Convince your folks to pay with Visa
Information
Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România/ Publicis One România
Contributing Agencies: MSLGROUP The Practice, Starcom
Background/Objectives
Strategy
Results
Background/objectives:
Visa decides to fight against the deeply rooted habit of paying cash and sets to achieve highest historical business results
Strategy:
Instead of doing it ourselves, we gave young people the mission of convincing their folks to pay with Visa for winter shopping.
Results:
Visa unlocks a historical number of active cards and ends the year above market growth both in transactions and in value.
TV
Radio
Internet Advertising
Point-of-Purchase
Direct Mail
