Telekom - Don’t Let Yourself Be Fooled

Information


Campaign: Don’t Let Yourself Be Fooled
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România

Background/Objectives
Strategy
Results

Background/objectives:

Boost mobile sales by convincing competitive users to switch to Telekom’s Postpaid plan.

Strategy:

Our strategy was to shake the people’s inertia, to wake them up and get them to realize how much their current subscription takes advantage on them – see how they are overpaying for less benefits.
To make people realize their situation, we relied on a pain point creative strategy.
We addressed real problems that people have with their subscriptions, we dramatized them as such,
encouraging them to compare their current subscription with the Telekom one.
Meanwhile, we presented Telekom as the best option for their new search.

Results:

All campaign objectives surpassed, the campaign delivered outstanding business and brand results.

TV

Digital

OOH

Radio

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