BCR - Dorothy
Information
Campaign: Dorothy
Brand: BCR
Client: BCR
Submitted by: Cohn & Jansen JWT
Background/Objectives
Strategy
Results
Background/objectives:
In a market with fierce competitors, the BCR cash loan was dropping in market shares.
Strategy:
We used an emotional approach in a consumerist category to help parents preserve the innocence and the optimism of their children: Magic can happen, with the right support!
Results:
This campaign increased BCR awareness, boosted the sales and helped the market shares recover.
TV
Radio
Outdoor
Digital
Others
