Fanta & Sprite - Double or almost nothing
Information
Campaign: Double or almost nothing
Client: The Coca-Cola Company
Brand: Fanta & Sprite
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
With sales and brand love boost only during communication periods, or out of curiosity for new flavors, or new package, Fanta and Sprite needed to join forces and re-stand their common manifesto for youth celebration.
Strategy:
“Double or almost nothing” – the promotion that shows teens the power of coming together.
Results:
We exceeded market share growth objectives for both brands and improved teens perception indicator.
Outdoor
TVC Fanta & Sprite Double or Almost Nothing Boy
TVC Fanta & Sprite Double or Almost Nothing Generic
TVC Fanta & Sprite Double or Almost Nothing Girl
INTERNET
Fanta & Sprite Double or Almost Nothing all prizes desktop
Fanta & Sprite Double or Almost Nothing all prizes interscroller
Fanta & Sprite Double or Almost Nothing banner Shazam
OUTDOOR
Fanta & Sprite Double or Almost Nothing all prizes
Fanta & Sprite Double or Almost Nothing glasses
Fanta & Sprite Double or Almost Nothing watch
