Drama Queen - Magnevie Stress Resist
Campaign: Drama Queen
Brand: Magnevie Stress Resist
Client: SANOFI ROMÂNIA
Lead Agency: Publicis România
Contributing Agency: MINDSHARE ROMÂNIA
Public Case Summary:
Standing out in the overcrowded food supplements category required a new, different way of engaging with the target beyond just TV. The target is used to stress to the point of not being aware of it, but irritability rings a bell. We started with the idea that making a drama out of nothing is a sign of stress. Because life is 10% of what happens to you and 90% of how you react to that, we recreated reaction dramas. This fresh POV helped MagneVie perform, proving drama can work sometimes!
Team: Laur Raboj, Copywriter - Publicis Romania // Lavinia Mitran, Digital Manager - MINDSHARE ROMANIA // Florin Padurean, Art Director - Publicis Romania // Oana Gaal, Media Planner - MINDSHARE ROMANIA // Andrei Tudorache, Media - MINDSHARE ROMANIA // Titus Dumitrescu, Executive Creative Director - Publicis Romania // Cristian Buha, Client Manager - Publicis Romania // Andreea Cernautan, Client Executive - Publicis Romania // Camelia Efrimov, AV Director - Publicis Romania // Dana Pocarascu, Brand Manager Consumer Healthcare - SANOFI ROMANIA.