eMAG România - eMAG: A job for Santa
Information
Public Case Summary
Campaign: eMAG: A job for Santa
Brand: eMAG România
Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România
Public Case Summary:
In 2020 Romanians' beloved Christmas traditions were under threat. eMAG’s challenge was to be more than a joy-provider through gifts, but also save the Christmas spirit. To save Christmas, eMAG needed to save Santa! eMAG created a Santa impersonators marketplace for video-calls with kids, and a content series around the touching stories of professional Santas.
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