Telekom - Experiences together
Campaign: Experiences together
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
Background/objectives: Launch Telekom on Romanian market in a memorable, differentiating and engaging way, which to make Romanians understand the “Life is for Sharing” brand mantra and the fix-mobile nature of provider’s offer.
Strategy: Explain the sharing philosophy by making Romanians experience it! Romanians were empowered to share their Telekom enabled experiences, in a highly interactive, technologically-advanced show, created and controlled by the participants, through a mobile app. The show’s content became the red line of all image & product communication.
Results: All Awareness, Consideration, Likeability and Engagement objectives were surpassed. Telekom successfully positioned in the “Sharing” territory.