Telekom - Experiences together

Information

Campaign: Experiences together
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler

Background/Objectives
Strategy
Results

Background/objectives: Launch Telekom on Romanian market in a memorable, differentiating and engaging way, which to make Romanians understand the “Life is for Sharing” brand mantra and the fix-mobile nature of provider’s offer.

Strategy: Explain the sharing philosophy by making Romanians experience it! Romanians were empowered to share their Telekom enabled experiences, in a highly interactive, technologically-advanced show, created and controlled by the participants, through a mobile app. The show’s content became the red line of all image & product communication.

Results: All Awareness, Consideration, Likeability and Engagement objectives were surpassed. Telekom successfully positioned in the “Sharing” territory.

TV

Turn on Magenta

Play Video

Young Couple

Play Video

Print

Consumer magazine_Dynamo

Consumer magazine_Telekom

OOH

OOH_Come to turn on magenta

OOH_League One

OOH_Selfie

Online

Fanmagenta_website_

Play Video

Hai! App

Play Video

Interactive Banner

Others

Launching event

Play Video

Lightening bracelet

Click to access the login or register cheese