Federația Română de Fotbal (Romanian Football Federation) - FRF - The Reconquered Stadium
Information
Campaign: FRF - The Reconquered Stadium
Brand: Federația Română de Fotbal (Romanian Football Federation)
Client: Federația Română de Fotbal
Submitted by: GMP Advertising & Webstyler
Second Agency: GMP PR
Background/Objectives
Strategy
Results
Background/objectives: For the decisive Romania-Finland match, UEFA suddenly announces that spectators won’t be allowed in the stands.
Strategy: Arena Fanilor turns into a virtual stadium to mobilize supporters to stay close to the team: "We are playing without spectators, but never without fans."
Results: For the first time in the world a team sanctioned to play without spectators succeeds to engage the fans in a virtual stadium with impact in real life. It was also the most engaging campaign ever for the fans community of the national team.
TV
Stage1 - tv branded content
Radio
Stage 1 - Radio Spot
Stage 2 - Radio Spot
Outdoor
Stage1 - Digital video for social media
Stage2 - Digital video for social media
Other
Stage2 - Event coreography video
Stage1 - virtual ticket
Stage2 - Event branding
