Autovit.ro - GET THE WHOLE STORY ON AUTOVIT.RO

Information
Public Case Summary
Team

Campaign: GET THE WHOLE STORY ON AUTOVIT.RO
Brand: Autovit.ro
Client: OLX Group
Lead Agency: Publicis România

Public Case Summary:
The challenge was to increase trust and qualified leads in autovit.ro, during the first year in which the used car market was losing ground to the new-car industry.

Autovit managed to exceed its' KPIs by 400% and reach a trust indicator of 100% by telling the truth about the used cars: They have a history.

It worked so well because people don't need used cars to be perfect in order to trust them, they just want to know the full story about them, and on Autovit they could get it.

Team: Miruna Baias, Brand Strategist - Publicis Romania // Ioana Mihai, Senior Brand Strategist - Publicis Romania // Mihnea Gheorghiță, Senior Copywriter - Publicis Romania // Gabriel Gherca, Group Creative Director - Publicis Romania // Camelia Efrimov, Production Manager - Publicis Romania // Catalin Albu, Client Service Director - Publicis Romania // Alexandru Deaconu, Art Director - Publicis Romania // Roxana Niculae, Client Manager - Publicis Romania // Romulus Petcan, Group Creative Director - Publicis Romania // Ema Ionescu, Client Lead - Publicis Romania // Anca Morega, Client Manager - Publicis Romania // Roxana Bularca, Digital Client Manager - Publicis Romania // Andreea Puscoci, Brand Manager - OLX Group // Andrei Dumuta, Head of Autovit and OLX Auto - OLX Group.

Background/Objectives
Strategy
Results
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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo, dolor optio quia architecto quis delectus perspiciatis. Nobis atque id hic neque possimus voluptatum voluptatibus tenetur, perspiciatis consequuntur.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo, dolor optio quia architecto quis delectus perspiciatis. Nobis atque id hic neque possimus voluptatum voluptatibus tenetur, perspiciatis consequuntur.

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