Telekom - Ghita switches to Telekom
Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O
Public Case Summary:
Ghita was a challenger brand campaign, that went against any previous “norms” of the Telco category.
Porting such a huge brand icon from your competitor was a one-of-a-kind approach in Romanian communication.
Porting Ghita, one of the most famous advertising characters ever build in Romania, was a game-changing move.
Instantly shaking people's inertia towards the commoditized telco category, and put Telekom offer under their radar.
Reversing the highly negative brand and business trend.
Team: Șerban Tudorache // Copywriter LEO BURNETT, Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Maria Ilea // Senior Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Loredana Paraschiv // Account Executive LEO BURNETT, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication & Brand Strategy Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela Sevastița // Marketing Expert Communication & Brand Strategy Telekom România.
Creative Reel
Images of Creative Work
Easter campaign OOH
Ghita meme TELEKONOMY show
Launch OOH Mobile
Summer wave Ghita
