Gillette - Gillette Skinguard "Life without Irritations"
Campaign: Gillette Skinguard "Life without Irritations"
Brand: Gillette
Client: Procter & Gamble România
Lead Agencies: LEO BURNETT & Graffiti PR
Contributing Agency: Mediacom România
Public Case Summary:
This campaign replaced the usual functional, technical speech of GILLETTE for a bigger idea of helping men get rid of the daily things that irritate men. The result was a branded content series that did justice to the no-irritation product benefit in a relatable, non-advertising manner that won over Romanian men and reversed category decline, leading to the best Gillette performance in the last 5 years.
Team: Bogdan Vintila, Group Creative Director - LEO BURNETT // Corina Bratu, Senior Strategic Planner - LEO BURNETT // Irina Szellelki, Copywriter - LEO BURNETT // Vera Cocis, Brand Communication Manager - LEO BURNETT // Andreia Anghel, Head of Client Business Management - LEO BURNETT // Denisa Rusu, Brand Director Shave Care South Each Europe - Procter&Gamble Marketing SRL // Nikola Cvetkovic, Commercial Leader Romania - Procter&Gamble Marketing SRL // Cristina Iancu, Group Creative Director & Copywriter - GraffitiPR // Alexandru Aron, Co-Creative Director, Copywriter - GraffitiPR // Paramon Dițu, Co-Creative Director, Art Director - GraffitiPR.