Gillette - Gillette Skinguard "Life without Irritations"

Public Case Summary

Campaign: Gillette Skinguard "Life without Irritations"
Brand: Gillette
Client: Procter & Gamble România
Lead Agencies: Leo Burnett România & Graffiti PR
Contributing Agency: Mediacom România

Public Case Summary:
This campaign replaced the usual functional, technical speech of GILLETTE for a bigger idea of helping men get rid of the daily things that irritate men. The result was a branded content series that did justice to the no-irritation product benefit in a relatable, non-advertising manner that won over Romanian men and reversed category decline, leading to the best Gillette performance in the last 4 years.

Team: Bogdan Vintila, Group Creative Director - Leo Burnett Romania // Corina Bratu, Senior Strategic Planner - Leo Burnett Romania // Vera Cocis, Brand Communications Manager - Leo Burnett Romania // Andreia Anghel, Head of Client Business Management - Leo Burnett Romania // Denisa Rusu, Brand Director Shave Care South Each Europe - Procter&Gamble Marketing SRL // Nikola Cvetkovic, Commercial Leader Romania - Procter&Gamble Marketing SRL // Cristina Iancu, Group Creative Director & Copywriter - GraffitiPR // Alexandru Aron, Co-Creative Director, Copywriter - GraffitiPR // Claudia Mihalașcu, Communication Director - GraffitiPR // Irina Szellelki, Copywriter - Leo Burnett Romania.

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