ACR - Google Streetview test


Campaign: Google Streetview test
Brand: ACR
Client: ACR
Submitted by: Publicis România


Background/objectives: This is a case about how the OLDEST DRIVING SCHOOL of Romania managed to bring the MOST INNOVATIVE TOOL OF LEARNING and become one of the most known schools in the market.

Strategy: Google Street View TESTS were the new learning tool designed to help the community get closer to their goal: GET THE DRIVERS’ LICENSE and BECOME BETTER DRIVERS.
The Je

Results: This is a case where creativity helped ACR regain its reputation as a driving school, increased the number of sign-ups and its student’s success rate at the driving license exam.


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