Plantăm Fapte Bune în România - Green Endorsement
Campaign: Green Endorsement
Client: Plantăm Fapte Bune în România
Brand: Plantăm Fapte Bune în România
Submitted by: Publicis România/Publicis One & NURUN
Background/objectives:
Since 2011, Plantam Fapte Bune’s mission was gathering volunteers to plant trees, while our country has the lowest volunteering rate in Europe and at the same time a major deforestation problem.
Strategy:
Instead of talking to everybody, we decided to target students and post-graduates in search for a job and transform tree plantation into professional currency. 33 major employers joined and gave priority to candidates with tree-planting experience.
Results:
With no media budget, we managed to attract 82% more volunteers and plant 10.000 more trees than the previous tree-planting initiative.
ONLINE
2017_Effie_Plantam Fapte Bune_Online_recruitment website announcement
