Grolsch - Grolsch Sound Experiment


Campaign: Grolsch Sound Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
Second Agency: Propaganda Creative Marketing
Third Agency: MSL The Practice
Media Agency: Media Investment


Background/objectives: Further grow Grolsch brand equity via an unconventional brand experience that would win over loyal & future experimentalists.

Strategy: Since music is the greatest communicator, in 2015 we delivered a unique music experience where artists from opposite music genres would fuse in harmony. An unprecedented offline-to-online experience that grew from a series of 3 events to an online phenomenon. And maximized a tight budget.

Results: Exceeded all brand KPIs objectives,
while setting a new personal record in terms of number of views on our Grolsch YouTube channel.


Streaming Page Website

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