Vodafone - HoloKid - 5G Testing
Campaign: HoloKid - 5G Testing
Brand: Vodafone
Client: VODAFONE ROMÂNIA
Lead Agency: VODAFONE ROMÂNIA
Contributing Agency: McCann Worldgroup România
Public Case Summary:
Vodafone's 5G technology made the impossible possible for one kid in the first-ever worldwide live hologram in a concert, and touched a nation. Although 3rd in the market to do it, Vodafone managed to reach a historical peak in Innovation perception, consolidate previously threatened leadership in Network Performance and increase brand association with 5G, with only one extraordinary 5G stress-test. All because the brand realized that not the impressive internet speed was to excite Romanians, but the real-life impact this new technology could have.
Team: Laura Barbu, Director, Brand & Marketing - VODAFONE ROMANIA // Bianca Troncea, Strategic Planning Director - McCann Worldgroup Romania // Romina Tazlaoanu, Head of Brand & Consumer - VODAFONE ROMANIA // Catalin Dobre, Executive Creative Director - McCann Worldgroup Romania // Nicoleta Maican, Team Leader Postpaid Communication - VODAFONE ROMANIA // Ruxandra Papuc, Group Creative Director - McCann Worldgroup Romania // Daniel Strugariu, Art Director - McCann Worldgroup Romania // Adrian Rusu, Art Director - McCann Worldgroup Romania // Adina Cirstea, Copywriter - McCann Worldgroup Romania.
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